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James Sabo is an outlandish truck driver whose fantastic adventures have, for some weeks now, been attracting hoards of followers on the internet, helping to boost the flow of visitors to the websites of the Roberto Nuti Spa Group; the stories aim to see the world from the viewpoint of the truckers themselves, the end users of Sabo brand products. Three videos have already been filmed and edited in two different languages (Italian and English).

In the first video James shows us the difference between driving a truck with shock absorbers of an unknown brand and one fitted with trusty Sabo shock absorbers.
Coffee spilt all over the cab and ruffled hair make the point clearly: getting the job done is a lot more comfortable when you’re travelling with Sabo.

In the second video James’s enthusiasm for Sabo shock absorbers is such that our bizarre driver even wants to use them in the most inappropriate of situations; here, he shows us – with very poor results – a few unorthodox (yet hilarious) new ways of using Sabo shock absorbers.
In the last video there’s a spot of drama as something incredible happens while James Sabo is driving his white Iveco along the flat roads of the plain…

The videos can be seen on Roberto Nuti Spa’s YouTube channel, youtube.com/robertonutispa, which also features other videos about the company.
The zany adventures of James Sabo are produced by Rizomedia / Gatto Salgigi Ent.; the episodes are directed by an independent Bologna-born director, Alessandro Boriani (renowned for his cult film “The killer mattress!”). The main role is played by the actor Luca Trigolo.

Driving a truck safe and relaxed with James Sabo

James Sabo vs the astroship